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Metrics and Reports

Learn how to read key metrics and reports

Understanding Your Metrics

Qrder tracks several categories of metrics to give you a comprehensive view of your restaurant's digital performance. This guide explains what each metric means and how to use it for better decision-making.

QR Scan Metrics

QR scans are the entry point for your digital menu experience. Tracking scans helps you understand customer engagement.

Daily Scans

The number of QR code scans per day. This is your most immediate indicator of customer activity.

How to read it:

  • A consistent daily scan count indicates stable customer traffic
  • Spikes may correspond to busy days, events, or marketing campaigns
  • Dips could indicate physical issues with QR codes or slow business days

Weekly Scans

Aggregated scan data over weekly periods.

How to use it:

  • Compare week over week to identify growth or decline trends
  • Identify which days of the week are busiest
  • Use weekly data for staffing and inventory planning

Monthly Scans

Monthly scan totals provide a broader trend view.

How to use it:

  • Track month-over-month growth
  • Identify seasonal patterns (summer vs. winter, holidays)
  • Set monthly targets and measure progress

A healthy trend shows consistent or growing scan numbers. If scans are declining, investigate whether QR codes are damaged, menus are outdated, or external factors are affecting foot traffic.

Order Metrics

Order metrics give you insight into the revenue-generating activity of your restaurant.

Total Orders

The total number of orders placed through your digital menu within the selected time period.

What to look for:

  • Growth in total orders indicates increasing adoption of your digital ordering
  • Compare to QR scans to understand your conversion rate (scans to orders)
  • Sudden drops may indicate menu issues or technical problems

Average Order Amount

The average total value of each order.

How to use it:

  • Track whether customers are ordering more or less over time
  • Compare average order amounts across branches
  • Use this data to evaluate the impact of menu changes or promotions

Improving average order value:

  • Add appetizing descriptions and photos to encourage additional items
  • Suggest combo options or group deals
  • Place higher-margin items prominently on your menu

Order Conversion Rate

The percentage of QR scans that result in an order.

Interpreting the rate:

  • A high conversion rate means customers who scan are likely to order
  • A low conversion rate may suggest the menu needs improvement
  • Industry benchmarks vary, but aim to improve this metric consistently

Understanding which products sell best helps with menu optimization and inventory planning.

Top-Selling Products

A ranked list of your most ordered items.

How to use it:

  • Ensure your top sellers are always available
  • Use popular items in marketing and promotions
  • Consider creating variations or combos featuring your best sellers

Product Revenue Ranking

Products ranked by total revenue generated, not just quantity sold.

How to use it:

  • A high-quantity product with low revenue might benefit from a price increase
  • A low-quantity product with high revenue is a premium item worth promoting
  • Focus marketing efforts on products that drive the most revenue

Category Performance

See which menu categories perform best.

How to use it:

  • Identify underperforming categories that may need menu improvements
  • Allocate kitchen resources based on category demand
  • Adjust category placement on the menu to highlight top performers

Trend Charts

Analytics data is presented in visual chart format to make trends easy to identify.

Reading Trend Lines

  • Upward trend - Positive growth, business is expanding
  • Flat trend - Stable performance, may need growth initiatives
  • Downward trend - Declining performance, requires investigation
  • Spiky pattern - High variability, consider what causes peaks and valleys

Time Period Comparisons

Use the date range selector to compare different periods:

  • Compare this week to last week for short-term trends
  • Compare this month to last month for medium-term analysis
  • Compare this quarter to the same quarter last year for seasonal patterns

Look for patterns rather than individual data points. A single bad day is not a trend, but a consistent decline over weeks warrants attention.

Actionable Insights from Metrics

High QR Scans, Low Orders

If many people scan but few order, consider:

  • Is the menu easy to navigate?
  • Are prices clearly displayed?
  • Are product photos appetizing?
  • Is the ordering process smooth?

Low QR Scans

If scan numbers are low, investigate:

  • Are QR codes visible and accessible on every table?
  • Are QR codes damaged or faded?
  • Do customers know they can scan to see the menu?
  • Consider adding signage explaining the QR code

Declining Average Order Value

If the average order amount is dropping:

  • Review your pricing strategy
  • Check if popular items have been removed or changed
  • Consider adding upsell suggestions to the menu
  • Evaluate whether descriptions and photos are compelling enough

Products with Zero Orders

If certain products are never ordered:

  • Update their names and descriptions to be more appealing
  • Add or improve product photos
  • Consider repositioning them in the menu
  • Evaluate whether the product should be removed

Exporting Reports

You may need to share analytics data with partners, accountants, or team members:

  • Use the built-in export options if available
  • Take screenshots of charts for presentations
  • Note the date range for any data you share for context
  • Schedule regular report reviews with your management team

Next Steps

Learn how to compare performance across your branches.

See also: Branch Comparison for understanding how your different locations compare.